Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done with many top selling marketing books including this one. For more than two decades, he has remained at the forefront of marketing and strategic thinking.
Presented in quick-bite format, Trout on Strategy is a great introduction to the thinking of one of the century’s most influential marketing innovators. Explores Trout’s major themes, including survival, perceptions, being different, specialization, competition and others.