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This book explains why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms.
The book details the strategies for sustainable growth with topics like:

  • Resource allocation in developed versus developing city markets
  • Shifting the focus to city regions instead of central governments
  • The rise of new multinational corporations from developing economies
  • Declining consumer and business growth in developed cities.

Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done with many top selling marketing books including this one.  For more than two decades, he has remained at the forefront of marketing and strategic thinking.
Presented in quick-bite format, Trout on Strategy is a great introduction to the thinking of one of the century’s most influential marketing innovators. Explores Trout’s major themes, including survival, perceptions, being different, specialization, competition and others. 

This small book provides a blueprint for achieving wealth, loaded with the most salient prosperity wisdom of the last hundred years. 
Each of the chapters focuses on one of the twelve principles Those principles are:

  1. Goals
  2. Dreams
  3. Perseverance
  4. Growth
  5. Self-Confidence
  6. Imagination
  7. Self-Talk
  8. Master Minds
  9. Play
  10. Decisions
  11. Taking Action
  12. Giving Back

Conclusion

We will be featuring more top marketing books here which could help you for your marketing success.

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