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The authors Jeff Dyer, Hal Gregersen, and Clayton Christensen by identifying the winning behaviors of the world’s best innovators–from leaders at Amazon and Apple to those at Google, Tesla, outline five discovery skills that distinguish innovative entrepreneurs: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator’s “DNA code,” including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization’s competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company’s stock price–an innovation premium–which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. 

Rethink how your organization creates, delivers, and captures value–or risk becoming irrelevant. If you read nothing else on business model innovation, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model. This book will inspire you to: 

  • Assess whether your core business model is going strong or running out of gas
  • Fend off free and discount entrants to your market
  • Reinvigorate growth by adding a second business model
  • Adopt the practices of lean startups
  • Develop a platform around your key products
  • Make business model innovation an ongoing discipline within your organization.


We will be featuring top and best innovation books here which could help you on your innovation journey.

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