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Real-time conversations turn leads into customers Conversational Marketing pioneers David Cancel and Dave Gerhardt has written a definitive guide to generating better leads and closing more sales. 

Conversational marketing and sales are part of a new methodology centered around real-time, one-on-one conversations with customers via chatbots and messaging. By allowing your business to communicate with customers in real time–when it’s most convenient for them–conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers. 

 

Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done with many top selling marketing books including this one.  For more than two decades, he has remained at the forefront of marketing and strategic thinking.
Presented in quick-bite format, Trout on Strategy is a great introduction to the thinking of one of the century’s most influential marketing innovators. Explores Trout’s major themes, including survival, perceptions, being different, specialization, competition and others. 

This small book provides a blueprint for achieving wealth, loaded with the most salient prosperity wisdom of the last hundred years. 
Each of the chapters focuses on one of the twelve principles Those principles are:

  1. Goals
  2. Dreams
  3. Perseverance
  4. Growth
  5. Self-Confidence
  6. Imagination
  7. Self-Talk
  8. Master Minds
  9. Play
  10. Decisions
  11. Taking Action
  12. Giving Back

Conclusion

We will be featuring more top marketing books here which could help you for your marketing success.

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